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AXS knocks it out of the park with modern data analytics

Learn how Etleap and Looker helped AXS reduce manual ETL work and reporting, allowing them to focus on growth for themselves and their clients.

AXS is a ticketing company for live entertainment

AXS powers the ticket buying experience for over 350 world-wide partners

AXS is a leading ticketing, data, and marketing solutions provider in the US, UK and Europe. The company and its solutions empower more than 200 clients— teams, arenas, theaters, clubs and colleges— to turn data into action, maximize the value of all their events and create joy for fans. It is an enterprise event technology platform that services venues, promoters and sports teams; providing fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface. While customers know them as a destination for tickets, clients recognize AXS for their data services, including transforming, reporting, analyzing, and more.

The data services offered by AXS have always been incredibly helpful for clients. But to make them so valuable, a significant amount of ETL work and reporting was required, which resulted in some challenges for the team. To learn more about those challenges, and how they eventually found a solution in both Etleap and Looker, we spoke with Ben Fischer, the Sr. Director of Business Intelligence and Strategy.

THE CHALLENGES

Ben oversees the Business Intelligence and Strategy team, which manages everything from integrations and building data models to powering the data warehouse and products across AXS. The team’s main objectives are to power AXS’s internal data services, while also delivering data services for clients.

Before Etleap and Looker, the Data Engineering team was spending more and more of their time working on internal and external requests for one-off ingestions and custom data sources. Each data source would take anywhere from half a day to weeks (or even months) to implement, which meant the team was spending most of their time on ETL work, and not enough time on making the data useful.

“With Etleap, we’re able to do the ETL end-to-end and get it directly into the hands of whoever’s trying to use it right away.”

– Ben Fischer, Sr. Director of Business Intelligence

Ben told us, “The whole team was just getting sucked into ETL work constantly, which was not the best use of their time. We wanted to be working on modeling and on the products.”

Continue reading “AXS knocks it out of the park with modern data analytics”